It sounds completely ludicrous when I put it that way, doesn’t it? But it’s true: apparently you can help your picky little eater get all the nutrition he or she needs with paediatrician-recommended milkshakes.
With Canadian and U.S. breastfeeding rates reaching their highest levels on record, and government mandates imposing limits on formula manufacturers’ marketing capabilities (e.g. hospitals no longer providing routine formula samples to new moms), formula companies have begun to branch out to new markets. I had to laugh when I was pregnant, and noticed that Similac is now promoting a “formula” for pregnant and lactating women, Similac Mom. But what I definitely don’t find amusing in the slightest is the emerging trend towards (more…)
